SOS Mediterranee rescued more than 40.000 human lifes since 2016. 80% of them are unaccompanied minors. We wanted to shine a light on the humanitarian crisis in the Mediterranean and raise funds to save lives with this holistic campaign.
Workfields: Strategy, illustration, animation.
The Problem
Amid challenging times, the task is to focus attention on the urgent mission of saving lives at sea. This campaign avoids political or activist language, aiming instead for a unifying message that resonates with the spirit of the Christmas season.
The goal is to capture attention both online and in print media, appealing to large and small donors alike.