Online Donation Campaign

SOS Mediterranee rescued more than 40.000 human lifes since 2016. 80% of them are unaccompanied minors. We wanted to shine a light on the humanitarian crisis in the Mediterranean and raise funds to save lives with this holistic campaign.

Workfields: Strategy, illustration, animation.

The Problem

Amid challenging times, the task is to focus attention on the urgent mission of saving lives at sea. This campaign avoids political or activist language, aiming instead for a unifying message that resonates with the spirit of the Christmas season.

The goal is to capture attention both online and in print media, appealing to large and small donors alike.

sos mediterranee, online campaign, illustration, strategy, animation

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